TikTok Events API

TikTok's optimizer is hungry. Feed it complete purchase data server-side and watch your CPA drop.

What you'll need

• Pixel Code (looks like C9Q000000000000000000).
• Access Token.

Finding the values

1. Log in to TikTok Ads Manager.
2. Assets → Event → Web Events.
3. Open your pixel → Settings → copy the Pixel Code.
4. Same page → Events API tab → Generate access token.

Connect in PixelMili

Settings → Integrations → TikTok Events API → paste values → Save.

Test mode

To verify without polluting live reports, add a test event code (find it in TikTok Ads Manager → Events → Test Events tab). PixelMili sends these events to the test endpoint only.