Meta Conversions API
Connect Meta CAPI and we'll forward every event server-side — no ad blockers, no iOS 14 truncation. Your existing browser pixel keeps working; our events dedupe against it automatically.
What you'll need
- A Pixel ID (also called Dataset ID).
- A Conversions API access token.
- (Optional) a test event code for verification.
Step 1 — Find your Pixel ID
- Open Meta Events Manager.
- Select your pixel under Data Sources.
- Click Settings — the Dataset ID at the top is your Pixel ID.
Step 2 — Generate an access token
- Same page → scroll to Conversions API → Generate access token.
- Copy the token immediately — Meta won't show it again.
Step 3 — Connect in PixelMili
Dashboard → Settings → Integrations → Meta Conversions API. Paste Pixel ID + Access Token, optionally add a test event code, click Save.
Step 4 — Test it
In Meta Events Manager, switch to the Test Events tab and enter your
test event code. Fire a purchase on your site. Within 2 seconds you should see a
Purchase event appear, tagged server.
Advanced matching
PixelMili automatically hashes any of these we receive and sends them to Meta for higher match rates (EMQ):
| Field | Maps to |
|---|---|
em (email) | user_data.em (SHA-256) |
ph (phone) | user_data.ph (SHA-256) |
fn, ln | user_data.fn, ln |
ct (city), country | user_data.ct, country |
external_id | user_data.external_id |
Pass these in any pm('track', 'Purchase', { ... }) call
— PixelMili handles the hashing for you.